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How to Build an Automated Sales Funnel
"The Top 7 Funnel Hacks You Can Implement Today To Build an Automated Sales Funnel"
- The Steps You Need to Define the Stages of Your Sales & Marketing
- Successful Sales Funnel Examples to Amp Your Growth in 2018
- And more...
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Marketing Sales Funnel
Thursday, May 2, 2018 | By D.J. Frigo
As a tool used in marketing, it is both visual and practical. This is a process which will help you convert leads to prospects and prospects to become customers and customers to become repeat customers. Funnel marketing strategically uses content to increase the proportion of people moving from one level of the funnel to another by first aiming to filter many leads to the top level.
Unlike online marketing, sales funnel has been there for a longer time. Despite this, online marketing has elevated it as it speeds up the customer’s journey and it makes sales funnel transparent. Your customer base gets boosted and measuring your efforts becomes simple as well as effective.
With the increasing competitive marketplaces, it is clear that only companies with well-defined sales funnel will continue to thrive. This is companies which know the worthiness of their customers in the long run- due to the refined metrics which are calculated at each level of the sales funnel and strategic content.
Content in the sales funnel use of a funnel in marketing process came up from the content (classic marketing communication) concept of AIDA. AIDA is a template which you can use in communicating with customers. It stands for; A- attention – interest- desire- actionYou can consider two funnels alongside and the probable significance of content style to the sales funnel place. In this case, leads have been captured but no interest has been shown, for the prospects, the interest has already been captured and an interest has been shown. The customers’ desire has been expressed and even have taken the action to purchase, while the repeat customers have taken the action again and again. This content planning process will be of sense as it captures how leads attention are captured, how the attention develops into an interest, desire and finally an action. The attention might be as a certain feature or a free gift.
For example, a safari company might offer free swimming lessons, a fitness company might offer free manual workout books. The lead magnate which resulted to the attention will enable the company gets contacts thus it will market itself and its products by sending newsletters, emails and other forms of offers to the lead thus making them be prospects, customers and finally repeat customers- in the sales funnel. At this stage, you can analyze prospects data and customer and divide your content to give them products which suit them. The content could be in many forms which include blogs, case studies, videos, and infographics. If this is done in the right way then perspective will be turned into customers and if they are treated and served well they will, in turn, become repeat customers.
How to Build an Automated Sales Funnel
"The Top 7 Funnel Hacks You Can Implement Today To Build an Automated Sales Funnel"
- The Steps You Need to Define the Stages of Your Sales & Marketing
- Successful Sales Funnel Examples to Amp Your Growth in 2018
- And more...
How to Build an Automated Sales Funnel
"The Top 7 Funnel Hacks You Can Implement Today To Build an Automated Sales Funnel"
- The Steps You Need to Define the Stages of Your Sales & Marketing
- Successful Sales Funnel Examples to Amp Your Growth in 2018
- And more...
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