Looking to get more from your business? You may need to work on a sales funnel.
A sales funnel is a marketing strategy designed to bring in and retain all kinds of customers.
Here are the steps to create your online sales funnel:
Create a landing page:
The landing page is the first impression and a good landing page is one which generates visitors’ interest and encourages them to sign up for something.
Present a front end and a back end offer:
Give your potential customers a front-end offer that creates a desire to make a purchase. For those who just made a purchase, present a back-end offer like an upgrade or an extra service.
Downsizing options:
For customers that cannot afford your product – direct them to a product that falls in their price range and keep them interested.
A sales funnel basically puts the bigger customers at the top of the funnel and the small buyers at the bottom, thus retaining and catering to all customers.
Focus on Visual Appeal
Visual appeal is the most important factor influencing the buying decisions of consumers and the most persuasive one.
○ Colors are a means of non-verbal communication among people.
○ Every color is associated with a certain feeling and products are packaged using colors that can trigger that feeling in the consumer.
○ It is not just about physical products – it applied to web pages as well.
○ Several websites have had an increase in conversions by changing the color schemes of the various elements on the page especially the decision making buttons like sign-up or buy.
The color scheme on your website and any product that is advertised on your webpage must be in sync with the target audience. Color schemes are a non-invasive marketing strategy and must be used meticulously because 62-90% of snap judgment purchases are based on color alone.
For example, if your target audience is women, you may want to go with a softer color tone. Men, on the other hand, prefer bright colors, although it varies according to age groups.
The use of the right mix of colors can lead to an 80% increase in brand recognition, a 40% increase in readership and a 73% increase in comprehension.
It can also turn a one-time visitor into a repeat customer because people make a subconscious decision about their buying within the first 2 minutes of their initial viewing, and that is solely based on color. An intelligent layout of colors is vital to the success of e-commerce portals or any webpage for that matter.
With the right marketing funnel sales, you can get the returns you are looking for! Have a look at some of the samples here.