Additionally, there is usually the old marketing funnel which has been on the market for some time and there is the new digital marketing funnel that features each stage of the online buyer’s journey. On that note, in the following discussion, we are going to look in details how the digital sales marketing funnel works in the quest for an organization wanting to realize its profits.
Stages involved in New Digital marketing funnel. Unlike the old marketing funnel, the new digital marketing funnel actually isn’t a funnel at all. It’s a looping journey full of turns and twists although the involved phases are similar to the old ones.
The featured feature is as follows:
Exposures: This is generally the awareness stage where the product consumers are informed about your brand. The awareness is done through the word of mouth which is more effective than the traditional way of doing things. Importantly, the exposure normally entails getting the product users to share your content. It also consists of important elements such as content marketing, building a community and Search Engine Optimization (SEO) so that you can be found in the organic search.
Discovery: This primarily entails putting strategies in place to keep the customers and importantly make them regularly come back to your site. Some of the ways in which this can be done are through encouraging your customers to sign up email newsletters so that you once again reach them and importantly using appropriate plugins.
Consideration: This is the stage where the customer issues are sorted with regard to their question and issues that need to be addressed. Therefore, effective measures ought to be put in place to address all the customer issues since this determines his willingness to make the purchase.
Retention: Research indicates that replacing a lost customer is actually five times harder than actually retaining him in the marketing funnel. Always provide value to your customers and they will stay. Avoid annoying them with spam emails and newsfeeds.
Monitoring: This majorly entails doing an assessment of your success, trying to bring in more folks to your funnel and importantly making them stay. You should also monitor any probable problems hindering your funnel and try to sort it out.
Conclusion
Implementing a digital marketing sales funnel is undoubtedly one of the best ways in which you can expand your customer zone and consequently maximize your profits. All you need is to get a good understanding of the strategy and importantly embrace it in your organization.